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Veterinary Practices Market: ZIP 54017

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 54017 is an rural area with low foot traffic. with a population of 19,722 and household incomes above the national median ($99,804).

19,722

Population

$99,804

Median Income

+34% vs. national

Rural

Area Type

7.6/20

Foot Traffic

Car-Dependent

Median Age: 38.0 — mixed-age market, broad menu appeal.

College-Educated: 23.5% — value-focused market, keep prices competitive.

Veterinary Practices and related businesses in ZIP 54017.

Pet Care Services

1.5 per 10K residents

Local cost levels affect space, labor, and operating expenses.

$1,460

2BR Fair Market Rent

$1,140

Median Gross Rent

$300 K

Median Home Value

Bank Branches

$320 K deposits

A veterinary practice costs $500K-$1.5M to start from scratch. Most new vets buy into existing practices or start mobile to reduce overhead.
DEA registration, state veterinary license, and controlled substance permits all take time. Start applications 6 months before your target opening.
Pet ownership rates vary by ZIP. Suburban areas with single-family homes consistently outperform dense urban cores for vet visit volume.
Emergency and after-hours services command 2-3x standard pricing. Even offering limited emergency hours gives you a revenue edge in most markets.
This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.