Veterinary Practices Market: ZIP 54409
Opportunity Score
55
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 54409 is an rural area with low foot traffic. with a population of 12,757 and household incomes near the national median ($55,340).
Area Profile
12,757
Population
$55,340
Median Income
-26% vs. national
Rural
Area Type
7.4/20
Foot Traffic
Car-Dependent
Median Age: 45.5 —
older demographic, may prefer sit-down options.
College-Educated: 11.4% —
value-focused market, keep prices competitive.
Competition
Veterinary Practices and related businesses in ZIP 54409.
3
Pet Care Services
2.4 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$940
2BR Fair Market Rent
$744
Median Gross Rent
$120 K
Median Home Value
5
Bank Branches
$110 K deposits
Tips for Starting a Veterinary Business in Wisconsin
- A veterinary practice costs $500K-$1.5M to start from scratch. Most new vets buy into existing practices or start mobile to reduce overhead.
- DEA registration, state veterinary license, and controlled substance permits all take time. Start applications 6 months before your target opening.
- Pet ownership rates vary by ZIP. Suburban areas with single-family homes consistently outperform dense urban cores for vet visit volume.
- Emergency and after-hours services command 2-3x standard pricing. Even offering limited emergency hours gives you a revenue edge in most markets.
- This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Car-Dependent
- Related Businesses
- 3
- Bank Branches
- 5
vs. National Average
Median Income
-26% vs. $74,580
Walkability
-3.1 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the VetCostCalc calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits