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Veterinary Practices Market: ZIP 53188

Opportunity Score

58 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 53188 is an urban area with moderate foot traffic. with a population of 34,290 and household incomes above the national median ($88,656). There are 3 veterinary practices operations in ZIP 53188.

Area Profile

34,290

Population

$88,656

Median Income

+19% vs. national

Urban

Area Type

11.4/20

Foot Traffic

Walkable

Median Age: 39.8 — mixed-age market, broad menu appeal.

College-Educated: 30.3% — balanced market for quality & value.

Competition

Veterinary Practices and related businesses in ZIP 53188.

Veterinary Practices

Low competition — room to establish

0.9 per 10K residents

Pet Care Services

0.9 per 10K residents

What this means: Veterinary Practices are 50.0% of the relevant market in ZIP 53188 (3 vs. 3 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,470

2BR Fair Market Rent

$1,235

Median Gross Rent

$320 K

Median Home Value

Bank Branches

$1.3 M deposits

Tips for Starting a Veterinary Business in Wisconsin

A veterinary practice costs $500K-$1.5M to start from scratch. Most new vets buy into existing practices or start mobile to reduce overhead.
DEA registration, state veterinary license, and controlled substance permits all take time. Start applications 6 months before your target opening.
Pet ownership rates vary by ZIP. Suburban areas with single-family homes consistently outperform dense urban cores for vet visit volume.
Emergency and after-hours services command 2-3x standard pricing. Even offering limited emergency hours gives you a revenue edge in most markets.