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Veterinary Practices Market: ZIP 28788

Opportunity Score

33 / 100 Challenging

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 28788 is an rural area with low foot traffic. with a population of 197 and household incomes above the national median ($78,125).

197

Population

$78,125

Median Income

+5% vs. national

Rural

Area Type

8.8/20

Foot Traffic

Car-Dependent

Median Age: 45.2 — older demographic, may prefer sit-down options.

College-Educated: 50.3% — strong appetite for artisan/specialty food.

Local cost levels affect space, labor, and operating expenses.

$1,440

2BR Fair Market Rent

$1,167

Median Gross Rent

$350 K

Median Home Value

A veterinary practice costs $500K-$1.5M to start from scratch. Most new vets buy into existing practices or start mobile to reduce overhead.
DEA registration, state veterinary license, and controlled substance permits all take time. Start applications 6 months before your target opening.
Pet ownership rates vary by ZIP. Suburban areas with single-family homes consistently outperform dense urban cores for vet visit volume.
Emergency and after-hours services command 2-3x standard pricing. Even offering limited emergency hours gives you a revenue edge in most markets.
This is a rural ZIP. Your customer radius is wider, marketing costs are lower, but you'll work harder for each lead.